Get in touch
Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.

Service and Systemic Design.

Multiple systems and services interact to form a cohesive experience. From Service Blueprinting to Gigamaps, I ensure every touchpoint is optimized for user satisfaction.

Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.

Product Strategy and UX Frameworks.

A long-term blueprint that defines the product vision, target audience, and unique value — aligning business goals with customer needs through a tailored framework that ensures a seamless experience.

Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.

UX Research and Design.

Interacting with users is essential to achieve a deep understanding of how do they think, feel, and behave. This insight drives the design process, ensuring that solutions are tailored to real user needs.

Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.

Discovery and Conceptualisation.

Understanding the market and user behaviors to identify the unmet needs a product must address — shaping solutions that create real value and deliver a meaningful experience..

Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.

Leadership and Coaching.

Coaching and leading teams towards achieving goals, while developing individuals' skills and potential.

I'm Alessandro. Vision and data are my tools for navigating complexity.

A bit more in the about page
2019-2020Concept

The future is conversational.


Conversational UI
Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.
2021

A matter of mental model.


A matter of mental model
2020-ongoing

Designing an ecosystem.


Omnichannel eCommerce Invite only
A car-buyer user journey, where each step is connected with dedicated sub-services, not visible in the frame. The steps are represented with illustrations.

Thoughts.

For blog articles hosted on this website, I decided to adopt a different body font to make my nonsenses at least easy to read. The chosen one is Atkinson Hyperlegible, designed by the Braille Institute to help low vision readers.

I've also added the ability to switch between three fonts, so you can choose the one that best work for you.

30th of January 2025 New

Testing concepts.

Delivering an efficient, satisfying, and effective product is a complex job, especially because there is a constant risk of investing time and resources in something people do not need nor understand. 


Read the article
29th of May 2020

Intuition and prediction in UX practice.

When, as designers, can we give an answer and when should we explain why we shouldn’t?


Read it on Medium
24th of June 2019

Thoughts on usability testing.

In a nutshell, usability testing involves a one-to-one interaction and the ability to observe what the user does.


Read it on Medium
04th of May 2019

Usability testing: the everlasting debate.

Usability tests are a little bit like a medical check-up. Everybody claims they’re important but you never get around to having one (and what if they discover that I have something? I know I’m healthy!)


Read it on Medium
16th of May 2019Concept

Aiding digital interface manipulation with AI.

Since my mother started using touchscreen devices, I’ve had the opportunity to observe how the relationship between older adults and technology can be tricky in ways I couldn’t have imagined before.


Read the article Read it on Medium

Resources.

Some tools, articles and papers that I found useful and/or interesting

Discover the resources

This is my playground for experimenting with code. If you spot anything odd or have feedback, I’d love to hear it.

Get in touch

Design means crafting a balance between form, function and emotion. The experience shapes and is shaped by these elements. The most common simplification is that we should make things "simple".

We live in a complex world, and such complexity cannot be removed unless by offering a poorer experience.
We should aim to reduce it maybe by hiding it under the hood. Make it simpler rather than simple.
The level of complexity depends on the people who will use the product, so the key for a good design is knowing your users. There is no recipe. It depends.

One last thing. Aesthetic is universal, while beauty is cultural.

Copyright © Alessandro Molinaro 2006-2025