Hi, I'm Alessandro Molinaro, a system and UX architect, passionate of interaction designer and I'm NNg Master certified.
My job is to create memorable experiences and user-centred solutions that benefit the business.
I strongly believe in an approach that places the user at the core of the design process. My core skills are strategy, system design, conceptualization and problem solving.
Currently I'm head of design and I'm managing 2 teams of very talented people, Design (product) and Communication (marketing). Our goal is helping the company in re-shaping the concept of online retail for the automotive industry for both customers and the people working in the industry.
My purpose is to create the conditions for my teams to improve a bit more everyday, often by helping them to find the right question to answer.
I am trying to push anyone in the company to embrace user experience, usability and accessibility in every part of the process.
Sometimes it works.
Interaction Design Specialty achieved on April 5, 2019.
UX Research Specialty achieved on April 3, 2019
Master certificate achieved on April 5, 2019.
UX Management Specialty achieved on November 17, 2019.
Planning how to deliver the experience.
Interviews, field research, shadowing etc...
Translating researches in ideas.
Design based on user's behaviour and expectations.
Synthesizing and imagining things as they could be.
Guerrilla, in lab or remote.
From concept to delivery.
It's about coaching and making ideas flow.
Make the whole company part of the design process.
Passing what I learnt so far (and learning in return).
I've never found someone who wasn't somehow able to teach me something.
is the discipline that take care of everything a person experience when interacting with a product or a service.
This means that it's not just about the interface, but include every aspect of the life of the user with the product. The product should improve and/or enrich the life of the user. And of the business of course.
it should take in consideration a wide range of parts that have to work together such us cognition, emotion, action, motivation and perception and aesthetic.
To touch all those points we should always start with understanding the users we are designing for, what the real needs, painpoints motivations are, and what is their view of the world.
especially observing, speaking and emphatise with people to deeply understand their motivations, and their rewards. Combine those data with analytics, internal insight and every other source of information. the more we know, the better.
Then the usual stuff, design, test, build test and start again. We are iterative people after all.
Last but not least it's a discipline that works better in team, that's why I'm a big fan of team-working.
I'm enthusiast about a lot of stuff like art, photography in most of its forms ( I love to build "monster cameras" ), I'm leaarning how to properly play a bass guitar (and I'm studing how to build one), carbonara...
This is my playground, were I play with code and I test solutions just for fun. It's still in alpha version and it's likely to stay permanently as such. I decided to make the process public and visible, with placeholders and fake content when needed.
Some part are on invite only for the time being, they are a kind of a diary of projects, when the time will come, I'll open everything.a very old version of this website
If you have any feedback pleaseDrop me a line .