Let me introduce myself.

I'm Alessandro Molinaro, a designer with over twenty years of experience, spanning from exhibitions to fintech.

In the last decade I've led a design team, building it from the ground up, growing the practice as the company scaled from 30 to 150+ people. The work has spanned automotive SaaS, financial services, and omnichannel retail.

I've worked on both B2B and B2C products, from consumer-facing to operator-facing products, from Fintech to eCommerce Solutions, adopted by major brands, like Mercedes, BMW, Audi, FCA (Fiat, Alfa Romeo etc.), Blackhorse, Novuna and many others. I've also had the pleasure, years ago, to work for gov.uk related services.

I see design as a whole, holistic thing: research through to craft, with no hard borders between. I love bringing teams to imagine how things could be, experimenting with ideas, navigating complexity by holding a clear vision while staying rooted in empathy for the people who'll use what we create. There's no recipe. It always depends, but speed and quality are keys..

I focus on how entire services work: the journey, the multi-system interactions, the handoffs between products, and how information is ultimately presented to people, driven by research and data.

My Curriculum Vitae
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