Get in touch

Service and Systemic Design.

Multiple systems and services interact to form a cohesive experience. From Service Blueprinting to Gigamaps, I ensure every touchpoint is optimized for user satisfaction.

Product Strategy and UX Frameworks.

A long-term blueprint that defines the product vision, target audience, and unique value — aligning business goals with customer needs through a tailored framework that ensures a seamless experience.

UX Research and Design.

Interacting with users is essential to achieve a deep understanding of how do they think, feel, and behave. This insight drives the design process, ensuring that solutions are tailored to real user needs.

Discovery and Conceptualisation.

Understanding the market and user behaviors to identify the unmet needs a product must address — shaping solutions that create real value and deliver a meaningful experience..

Leadership and Mentorship.

Coaching and motivating teams towards achieving goals, while developing individuals' skills and potential.

I'm Alessandro. Vision and data are my tools for navigating complexity.

I build resilient teams that transform bold ideas into memorable experiences and solutions that drive business impact.

Strategy, systems thinking, and problem-solving are how I challenge uncertainty.

A bit more in the about page
2019-2020Concept

The future is conversational.


Conversational UI
Some screenshots of the Reserve & Collect journey on mobile devices. This image is a collage of screens created for the prototype, and they are tilted 30 degrees. It's more an illustration than a technical drawing.
2021

A matter of mental model.


A matter of mental model
2020-ongoing

Designing an ecosystem.


Omnichannel eCommerce Invite only
A car-buyer user journey, where each step is connected with dedicated sub-services, not visible in the frame. The steps are represented with illustrations.

Thoughts.

For blog articles hosted on this website, I decided to adopt a different body font to make my nonsenses at least easy to read. The chosen one is Atkinson Hyperlegible, designed by the Braille Institute to help low vision readers.

I've also added the ability to switch between three fonts, so you can choose the one that best work for you.

The image shows a pigeon resting on a Saguaro branch ( a kind of cactus). The idea is that is testing the branch, which is an unusual type of solution for a pigeon.
30th of January 2025 New

Testing concepts.

Delivering an efficient, satisfying, and effective product is a complex job, especially because there is a constant risk of investing time and resources in something people do not need nor understand. 


Read the article
A person contemplating a design decision, represented by the number 42 (the answer to the life, the universe and everything else, accordingly with Hitchhiker's Guide to the Galaxy).
29th of May 2020

Intuition and prediction in UX practice.

When, as designers, can we give an answer and when should we explain why we shouldn’t?


Read it on Medium
Two victorian gentlemen chatting, with one of them clearly saying something, while thinking the opposite.
24th of June 2019

Thoughts on usability testing.

In a nutshell, usability testing involves a one-to-one interaction and the ability to observe what the user does.


Read it on Medium
Two victorian gentlemen engaged in an endless debate.
04th of May 2019

Usability testing: the everlasting debate.

Usability tests are a little bit like a medical check-up. Everybody claims they’re important but you never get around to having one (and what if they discover that I have something? I know I’m healthy!)


Read it on Medium
An illustration depicting a hand swiping on a touchscreen device.
16th of May 2019Concept

Aiding digital interface manipulation with AI.

Since my mother started using touchscreen devices, I’ve had the opportunity to observe how the relationship between older adults and technology can be tricky in ways I couldn’t have imagined before.


Read the article Read it on Medium

Resources.

Some tools, articles and papers that I found useful and/or interesting

Discover the resources
Get in touch

Copyright © Alessandro Molinaro 2006-2024